5 Ways to Use QR Codes for Your Local Business

If you are responsible for marketing your local business, then you have most likely heard about QR mobile marketing report
codes, and it is even more likely that you have noticed these unique-looking “codes” popping up all over the place.

Those pixilated boxes on coupons, advertisements, signs and more are QR codes. And those codes are your next great marketing ploy.

Keeping up in today’s technology-based culture means staying abreast of the latest marketing advancements, and QR codes are at the top of that list.

Interested in what QR codes can do for you?

Here are five great ways you can use QR codes for your local business:

Showcasing your goods.

Do you have a new product or service that you really want to promote?

Then link a QR code to an online product presentation.

Feature your business offering in full color and detail, so that when customers scan your code, they are put face to face with your tempting advertisement.

Offering special deals.

One great way to get people to scan your QR code, and to in turn win them over as customers, is to offer a special deal via QR code.

Link to a coupon or web-only offer and watch the new business roll in.

Measuring marketing effectiveness.

Using QR codes to market your business offers you a unique
opportunity to measure the effectiveness of that marketing.

When you use QR codes, it is easy to track
turnover rates, so that you can alter your marketing as needed to improve your results.
Branding.

One very creative way of using QR codes to better your business marketing is by branding
them.

How do you brand a QR code?

Well, you can actually incorporate your business’ logo into the QR code, itself, to create a lasting impression on your customers.

How much of your competition is making use of QR codes in this way?

Not much (if any). Now that’s staying ahead of the pack!

Social media.

There’s no argument that social media marketing is pertinent to the success of your local
business.

Link a QR code to your social media accounts to increase your followers, and thereby increase your reach and strengthen your Internet presence.

QR codes are a great way to increase your local business’ customer base.

The best thing is that QR code marketing campaigns are extremely cost-efficient, as well as extremely effective.

Make the most of your QR code marketing by enlisting the help of professionals.

Hire us, Puget Sound Technologies LLC, to help you with your next QR code campaign.
We can be reached by phone, at (253) 202.0307, or by email: admin@pugetsoundtechnologies.com

5 Ways to Promote Your Mobile Website

So you’ve decided to take the not-so big leap and create a mobile website? Congratulations! You are truly at the head of the pack. mobile marketing report

Mobile websites are the future of web design and Internet marketing, and
anyone who wants to maintain an edge when it comes to having a strong web presence simply cannot afford not to have a mobile site.

Now that you have your mobile site, what do you do with it? You need
site visitors, and that means getting the word out.

Here are five ways to promote your mobile website:

Your traditional site.

Announce your mobile website on your traditional website.

Use a banner, or an otherwise obvious attention attracting device,
to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Broadcast email.

If you aren’t marketing through email, you should be.

And spreading the word about your mobile website to your existing customers is a perfect example of a reason why.

Social media.

Social networking sites like Facebook and Twitter are a great way to announce your new mobile website.

You don’t have to sell people on your site because they are already your friends and followers.

A short and sweet message informing them of your new venture, along with the link, is
perfect for promoting your mobile website through social media.

Just be sure to announce the news several times, at different times of day, so as to reach as many contacts as possible.

Get specific.

You can customize the promotion of your mobile website to the type of business you run.

The opportunities are all around you, and you just have to look for them.

For example, if you have a storefront, display giant signs with the site link;

if your customers regularly call in and wait on hold, promote the new site with an on-hold message; if you send out a monthly newsletter, include your site
information on the front page.

Branding.

Include the mobile site link on all of your marketing materials; make it part of your brand.

It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.

A mobile website can take your Internet potency to the next level.

Get on board with a fast and effective mobile marketing campaign by hiring professionals like us, Puget Sound Technologies LLC.

We can be reached by phone, at (253) 202.0307, or by email: admin@pugetsoundtechnologies.com

5 Ways a Mobile Website Can Help Your Restaurant

If you own a restaurant, then you understand the importance of marketing, and of pleasing your customers. mobile marketing report

These days, a large (and growing) number of your customers access the Internet through
their mobile devices.

Sure, they can access your traditional website in this way . . . but that doesn’t
mean they can read the site’s content or navigate through the site on those small mobile screens.

Therefore, if you truly want to please all of your customers, you really should have a mobile website.

Need some convincing?

Here are five ways a mobile website can help your restaurant:

Mobile search.

Studies show that mobile users most often use their mobile devices to search for local
businesses while they are out and about.

Having a mobile website is pertinent to making your restaurant’s information accessible to that sector.

Ordering.

Your restaurant’s mobile website will be much different than a traditional website, but it will
still have some of the same features – a menu and a link to order, for example.

As more and more people use their mobile devices as their sole means of accessing the Internet, it is important that you
provide for them a way to order online.

Coupons and special deals.

Offering discounts to your mobile site visitors is a great way to bring in more business, and can also help expand your Internet presence.

The competition.

Face it: the need to cater (no pun intended) to the web audience is not going to go away.

As a matter of fact, it is only getting stronger.

Beginning in the late nineties, businesses realized the importance of having a website, if they wanted to stay relevant.

The mobile web is just a natural progression of things, and you will need to use it if you are to stay relevant.

Consider this: there are plenty of restaurants around you taking advantage of this new marketing opportunity.

Can you afford not to keep up with the competition?

GPS.

You can easily integrate a GPS feature into your mobile website in order to guide customers straight to your door.

Your traditional site can’t do that, can it?

As you can see, there are a number of compelling reasons for why you should build a site specifically for
your mobile Internet customers.

Take these into consideration and ask yourself if you can afford not to have a mobile website,
and then call us, Puget Sound Technologies LLC, to help you build the best mobile site possible for your restaurant.

We can be reached by phone, at (253) 202.0307, or by email: admin@pugetsoundtechnologies.com

5 Things You Should Know Before You Hire a Mobile Website Designer

These days, people are used to getting what they want quickly and easily, and the Internet caters to that. mobile marketing report

Having a strong presence on the Internet is crucial to staying relevant in the consumer market.

Staying current on the Internet requires more than just having a great site and participating in social media forums, though.

As more and more people are accessing the web solely through their mobile devices,
more and more businesses are catering to that sector by building sites specifically designed for being viewed via mobile device.

Unless you are an experienced web designer, yourself, then you’re probably looking at hiring a professional for this niche job.

Here are five things you should know before you hire a mobile website designer:

Experience.

The concept of mobile websites is relatively new, and it requires a new web design
protocol.

While it is likely that most web designers are plenty capable of learning how to design mobile
sites, it’s not true that they know how to do it until they have actually done it, and successfully, a number of times.

You don’t want to be a guinea pig.

Hire experience.

Mobile versus traditional.

Mobile websites are different than traditional websites, in some very fundamental ways.

Even if you have an awesome traditional website, it doesn’t necessarily convert to a
great mobile site.

As a matter of fact, odds are your traditional site will look awful as a mobile site.

Be prepared to make some major changes to your idea of what you think a website should be.

Content.

While it may be important to load your traditional website with a comprehensive library of
thorough and detailed content (content is king, right?), writing content for mobile websites is a totally
different ballgame.

Of course, quality is important, but quantity is another issue altogether.

Your content will have to be short, concise, and to the point . . . which may mean you have to do some major
editing before a mobile web designer can use it.

Conversion.

Your mobile site designer will have to know how to create a site that won’t distort when, by
chance, it is viewed on a larger screen.

Ask prospective designers for examples of their work, and make
sure their sites look good on a variety of screen sizes – mobile and otherwise.

Load speed.

This is important.

Mobile site designers must be able to optimize your site for the quickest
load speed possible.

This is another thing you can verify when checking out examples of their work.

As you can see, hiring a mobile website designer takes some special considerations.

Ensure your best results by hiring professionals like us.
We can be reached by phone, at (253) 202.0307, or by email: admin@pugetsoundtechnologies.com

5 Reasons Your Local Business Should be Using SMS Text Messaging

In today’s fast-evolving techno-centric consumer market, it can be hard to keep up with the latest trends. ecover-400

However, keeping up is exactly what your local business needs to be doing if it is not to fall behind and off the radar altogether.

The mobile market segment is considerably gigantic, and growing at a rapid pace, and you simply cannot afford

not to be marketing specifically to this segment.

SMS text messaging is one of the latest trends to affect mobile marketing,

and it doesn’t look like it will be going away any time soon. You must jump on board.

Think of it this way: your competition will be.

Need more convincing? Here are five reasons your local business should be using SMS text messaging:

Affordability.

As you well know, marketing and advertising can cost a pretty penny.

SMS text messaging is relatively inexpensive to use.

A small local business can execute a basic marketing campaign for between twenty and thirty dollars a month!

The opt-in crowd.

In order for you to send an SMS text message to someone’s phone, they must first opt in.

That means that you will be marketing only to people who have already expressed an interest in receiving your messages.

There is perhaps no better way to reach your target audience then by using the opt-in method.

Real-time marketing.

If you want to get news of a special offer out to your customers right away, then

the best way to do that is via text message.

Cell phone users almost always have their cell phones on them, whereas they’re not always checking their mailboxes,

or even email inboxes.

SMS text messaging is real-time marketing, in the truest sense.

Open rates.

Statistics show that ninety-five percent of all text messages are opened.

That is a staggering number, considering only twenty-five percent of emails are ever opened.

Simply put, no other form of marketing offers such a high probability of your message being received.

Paperless marketing.

One huge buzz phrase today is “going green.” It seems that businesses far and wide are jumping on the green band wagon to win a greater following.

In addition to saving you money,paperless marketing such as SMS text messaging is a great way to incorporate green ideals into your business plan.

As you can see, there are some great reasons for why your local business should be using SMS text messaging to market to your customers.

Get your next marketing campaign on the fast track by contacting us, mobile marketing specialists.

We can be reached by phone, at (253) 202.0307, or by email: admin@pugetsoundtechnologies.com

5 Reasons Your Business Needs a Mobile Website

If you are responsible for marketing your business, then there’s no doubt you are aware of just how ecover-400

important it is that you have a strong presence on the Internet.

There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.

One of the latest, most effective ways of taking full advantage of the world wide web’s
marketing potential is by using a mobile website.

A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.

So, why does your business need a mobile website if its traditional site is doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their
mobile devices.

The truth is, they can. The other truth is that your traditional website simply doesn’t
look very good on a mobile device.

Do this: shrink the view on your web browser by zooming out until

you have to squint to read the text.

Not a good viewing experience, right?

The statistics. You can’t argue with numbers.

Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers.

As a matter of fact, many people accessing the web today ONLY do so through their mobile devices.

Can you afford not to cater to this considerably large market sector?

Data transfer costs. Many mobile users must pay data transfer fees.

Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view.

How often are customers willing to pay you to market to them? Enough said.

Navigation.

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens.

That means site visitors must do an awful lot of scrolling to take the whole site in . . .

and let’s face it, web surfers don’t want to have to work to read a web page.

Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

Today’s web audience.

The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a

wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase

your reach and broaden your customer base.

As you can see, there are a number of very good reasons to build a mobile website for your business,and as soon as possible.

Enlist the help of professionals like mobile web inc. to get started today. We
can be reached by email, mwbinc@email.com, or by phone, at 000-000-0000.

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website. That’s great. ecover-400

You are truly ahead of the game when it comes to the world of Internet marketing.

Now you need to know how to build the most effective mobile website possible . . .
and, no, it is not nearly the same as building a traditional site.

A mobile website is a new brand of site, and it involves a unique set of considerations.

Here are five essential elements for your mobile website:

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”

Mobile web design relegates content to a new level, underneath navigability.

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.
As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.

To get the most out of your mobile design, contact the professionals, Puget Sound Technologies LLC. We can be reached by phone, at 253.202.0307, or by email: admin@pugetsoundtechnologies.com